Who Is Singing In The New Jeep Commercial
Who Is Singing In The New Jeep Commercial – Derek Jeter drives 2024 Jeep Grand Wagoneer home to wife and kids all night in new ad
Derek and Hannah Jeter star in a new ad campaign that shows the 2024 Grand Wagoneer can weather any storm to achieve something important.
Who Is Singing In The New Jeep Commercial
Derek and Hannah Jeter are back in a new Grand Wagoneer commercial called ‘Drove All Night’. Jeters signed on with Grand Wagoneer last October and continues his role as the brand ambassador for Jeep’s flagship vehicles, the Wagoneer, Grand Wagoneer and Grand Wagoneer L.
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In the “Drove All Night” 30-second spot, Derek’s plane is stuck in the weather and it’s clear that it’s important for Derek to get to his final destination as quickly as possible. The Grand Wagoneer takes Derek on his overnight ride, sending him home, only to be greeted by Hannah and her children as they drive them to school.
In a video press conference, Derek and Hannah Jeter told reporters they were excited for the new campaign because the partnership with Jeep felt real. Derek mentioned that he was from Michigan, within two hours of where the Wagners were built. Jeter is from Kalamazoo on the west side of the state. Hannah said her parents both drove Jeeps, a Wrangler and a Cherokee.
The Jeters now own the Grand Wagoner. Derek told a joke about taking his kids to school. As they left the parking lot, they had trouble getting into the Grand Wagoneer. It took a long time until people stopped helping. Turns out they were in the wrong Grand Wagoneer! Someone just bought them. “We want to partner with a company we trust,” Derek said.
“The story behind ‘Drove All Night’ was inspired by conversations with Derek and Hannah and their commitment to being there for their family in ways big and small,” said Marisa Hunter, senior vice president of Stellantis North America. Both Derek and Hannah are incredibly genuine, successful on so many levels, and truly value family and family. The Grand Wagoneer is perfect for their growing family and we feel very fortunate to have them as part of our Jeep family.”
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If the song “Drove All Night” sounds familiar. The version sung by Celine Dion was used to launch the original Chrysler Pacifica minivan in 2002. Chrysler went all out as singer Celine Dion sang during a charity preview at the North American International Auto Show. On the eve of the 2023 NAIAS, it’s fun to look back on that crazy evening and see how the auto business is growing and changing. One thing remains the same. Star Power sells cars. I imagine Derek and Hannah Jeter will help sell a lot of 2024 Jeep Grand Wagoneers.
Mary Conway is a professional automotive journalist with decades of experience in automotive news analysis. He covered the Detroit Three for more than twenty years for the ABC affiliate in Detroit. His love for the Motor City comes naturally. When Mary was growing up, her father ran a gas station in Wisconsin.
When a Prius head gasket problem is not a warning Prius head gasket problem – by Timothy Boyzip Enjoy a surprise tequila while sharing a cocktail with actor Jeremy Renner, Fiat Chrysler CMO Olivier Francois in LA: “Discovers” this powerful musical. For reading. Ad of the year for the brand’s annual “Summer of Jeep” sales promotion
Music has underpinned many of FCA’s best campaigns of the past decade under Francois, of course, and last year’s “Summer of Jeep” effort employed the OneRepublic group to highlight the brand’s yearlong partnership with Apple Music and CarPlay. For this year’s edition of “Summer of Jeep,” a major annual finale for the dealership, Francois was still searching for the right musical act when he met Renner a few months ago.
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The film franchise appeared in one of Rum’s online ads for the Super Bowl in February and has been the voice for Rum TV commercials ever since.
“He asked me what kind of music I was looking for, and I told him I like authentic, American, rock and roll — and something like: Queen-meets-Imagine-Dragon,” Francois told me. “He said, ‘I know what you want, so listen to my music.’
“I have no idea,” admits Francois, adding that Renner is a singer-songwriter who writes and performs music about his film roles on late-night talk shows and constantly dabbles in rock-and-roll entertainment with his original songs. Has done in the last few years.
“For me, he was an actor. And then he started playing his music,” Francois recalls. “The first one he played was ‘Nomads’ and it totally connected with me.” In fact, Renner’s song became the theme song for the new “Summer of Jeep” campaign for the Jeep Compass compact model, which Francois felt was “cool” with the lyrics, along with what he wanted to convey about the recent update. The Compass’ position is partly about its off-road capabilities.
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“‘Explore,’ ‘Adventure’ and ‘Nomad’ are all on the track,” says Francois. “It’s perfect for Compass. Also the soldier character reminds me of how Jeeps were born to help American soldiers. It’s like a song written for a Jeep commercial.” And so it was.
While Françoise was having fun with the day, Rainer continued his music – dozens of songs in all. “I’m very tired,” said Francois, “and anyway, sometimes I listen to really talented music. Imagine a big name in the music industry, and I have to find out. I don’t like it or. It’s the right brand for us, no words to say
“But with Jeremy, that’s not the case. And I find that the distinctive fit in Jeremy’s style is very consistent and goes in many directions. It’s like the Jeep brand: We’re not all Wranglers. There’s luxury here. , a fun – two-wheel drive Jeep, An adventure jeep – something for everyone, but it’s still a jeep.”
When they officially collaborated, Francois found Rainer’s original songs for the three commercials, as well as ways to show Rainer as an original and passionate songwriter as well as a talented singer and musician.
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It is named after Renner’s song “The Main Attraction”, which Francois believes speaks to the condition of the Jeep over the past two years. This marketing challenge reflects the fact that, in many ways, Jeep is a sports car – the real advantage – but as the range has expanded, its uniqueness and originality have faded somewhat.
“My main point for Jeep now in terms of positioning is that Jeep is everything you know, but it’s more than that,” Francois explained. “It’s capability, but it’s more than capability.
“So my biggest marketing challenge for Jeep is that in the first phase of our history we invented the SUV and in the second phase we were the most prominent brand in the segment, now in the third phase it feels different. The car is an SUV,” said Francois. “So we can’t allow ourselves to rely only on traditional capabilities – power, adventure and beloved freedom. We also have to defend our turf against those who want comfort, technology, safety and security features for their SUVs. Demand. Fuel efficiency .”
However, Françoise’s magical meeting with Renner will not endear him to the rising celebrity from Modesto, California. Francois was also reassured by the knowledge that Rainer did not endorse many other commercial brands – the Cognac brand being a small example – and that he did not endorse other automotive brands.
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“Everyone wants to support Jeep, so we don’t need a sponsor”, says Francois “So I love how we support [Renner’s] music and let him show his art in our ads. We support each other.” Renowned tennis player, fashion model and television host Hannah Jeter and her husband, Hall-of-Fame New York Yankees shortstop Derek Jeter, have signed a long-term deal to be spokespeople for Jeep Grand Wagoneer.
The first fruits of this partnership will air in a 60-second spot called “Eyes Wide Open” that will debut tonight during the first game of the MLB World Series. The Philadelphia Phillies play the Houston Astros in this series.
Shorter 30- and 15-second ad versions will later run across multiple media platforms, including television, social media and digital media platforms. Advertising will also work in print media based on the same concept.
Because of the Grand Wagoneer’s size, one of the big themes running through the video is family Stalantis said he turned to the Jeter family because of their use of social media
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