The New Old Spice Guy
The New Old Spice Guy – The smell is like your own person. The human commercials are everything fans have come to expect from Old Spice commercials. Isaiah Mustafa rides a dolphin; It involves balancing on the log and playing a long salt.
Except this time, he plays the role of father figure to his father’s dysfunctional son – quite ironic since the Old Spice character was introduced to shed his poor father reputation in the first place.
The New Old Spice Guy
None of the gowns are new, but your man is a man who can smell who hasn’t lost his charm, and it’s fun to see Mustafa play the role in a different light.
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Of course, these two ads don’t quite have the effect of the old Spice Boy’s first appearance in 2010 – “Hey ladies, look at your man, come back to me” – but they do prove it. Time and dedication to history can leave an ad a lasting memory.
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In their 21st year, Creative Review’s awards are advertising, celebrating the best in design and more! Old Spice does two things very well: make deodorant and feed TV viewers entertaining commercials. In late June, the National Apparel Company released a new ad titled “Mother-in-Law.” When you’re watching network or cable TV — or watching YouTube — you’ll catch a 45-second spot that makes a compelling case for stocking up on the Old Spice product line.
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The premise of the ad is hilarious: a married man jumps out to talk to his wife, who is hanging out in the living room. The man was completely fed up with his wife’s mother visiting the couple. He asked why he was so tired. According to his mother, her mother-in-law continues to use all her old Spice products and leaves no product behind to maintain her beauty routine. The act is made worse by the fact that his wife also regularly uses Old Spice body wash. At that moment the mother-in-law entered the frame and offered to wash her son-in-law, but she could only squeeze out a little before the bottle was empty, and she said she had to use it. To buy more. Oh boy!
For its new “mother-in-law” commercial, Old Spice enlists two popular TV comedians, the official face of the cosmetics brand, and a very popular R&B singer to star in this exciting story.
The man in the ad is played by current Old Spice man Deon Cole. Cole follows in the footsteps of Terry Crews and It Chapter Two star Isaiah Mustafa, who took over the role in January 2019 (via Variety). In addition to his current Old Spice gig, Cole may be best known to fans for his roles as Charlie Telfi on ABC’s “Black-ish” and Freeform’s “Growing Up.”
Opposite Cole and his business-minded wife, Gabrielle Dennis, often paired with Cole in previous Old Spice commercials, plays his better half, stealing his body wash and deodorant. Dennis’ star has risen in recent years thanks to appearances in Netflix’s “Luke Cage” and “The Upshaws,” as well as the HBO comedies “Insecure” and “A Black Lady Sketch Show.”
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Actor-actress Patti Labelle, who plays the role of the mother-in-law, will be very familiar because she is Grammy Hall of Famer Patti Labelle. One of the most popular R&B singers to date, with hits like “Lady Marmalade,” “You Are My Friends” and “On My Own,” she has cemented a prestigious place in the music world, “Godmother of the heart. ” Old Spice, LaBelle is a “mother-in-law.” She is a scene-stealer for the second installment of the story, so she is still barely recognizable when it comes to iconic characters from TV commercials. The man from the old Spice commercials is incredibly cool; He rides (sometimes) on a horse and he smells like your husband: he is Isaiah Mustafa, an actor and professional dreamer.
The 2010 Super Bowl featured Mustafa’s acting debut with “The Man Your Man May Smell Like”. The 30-second ad ends with Mustafa sitting half-shirtless on a horse, saying “Hey ladies” to viewers. At one point today, the ad has nearly 60 million views on YouTube, and at that time there was a series of commercials that would run for more than a decade, with actors such as Terry Crews and Kevin Hart. Mustafa’s Old Spice Man even became a father in a new series of ads for the tenth anniversary of the campaign in 2020.
Before auditioning for the role, Mustafa left a voicemail for a friend saying, “Shine, the idea of going to the top with a character he described as “clueless” and “a little bit evil” came naturally. According to a 2010 interview .
. The rest is pop culture history. “Advertising opens a lot of doors and gives you a higher profile,” Mustafa told Muscle and Fitness.
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This “high profile” includes several roles in film and television, in addition to appearing in advertising campaigns that have been tried for over a decade.
His career really took off after the Old Spice commercials went viral. He has acted in several episodes such as Primetime TV series.
) In the film, Mustafa rubs elbows with veteran actress Loretta Devine and hip-hop star Shad “Bow Wow” Moss.
, Mustafa explains that he sees this as an opportunity to really make a name for himself outside of his business. “In my head, the only thing is that I have no choice but to do a good job, because people have to see me as something different than what normal people see,” he said. “So I had no choice but to play with him.”
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It ran for three seasons before it was cancelled. In 2019, Mustafa starred as the adult version of Mike Hanlon in one of the most talked about horror films of recent years.
All the muscles are invisible. Before starting the Old Spice commercials, Mustafa spent four years in the NFL as a wide receiver (via
) followed his stint with the NFL after playing college football for Arizona State University. After retiring from professional football, Mustafa spent a long time coaching track and field for college teams, which he credits with helping him stay in shape.
Another key to his amazing body? Yoga, – apparently by enlisting the help of a professional trainer she discovered on Instagram. As Mustafa told GQ in 2016, “I went on Instagram and found a trainer named Dickerson Ross who was doing a chest workout I’d never seen before. I looked up his website. I paid $45. He sent me His program, and now I’m on it. I use his butt all the way down. I also do yoga. Yoga is the best in the world. I sleep more.. eat more. […] Instagram and yoga are the answer to Everything.
Crazy Old Spice Guy
Although he has no professional riding experience, Mustafa used to ride horses as a child. Your man, who can smell like you, is really a jack of all trades (although we’re not sure if he regularly rides dolphins in real life). In 2010, Prince Charming
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