What Movie Is Amc Playing Right Now
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Some middle seats at AMC theaters will be more expensive than others, according to the company’s new ticket pricing strategy announced this week.
What Movie Is Amc Playing Right Now
AMC Entertainment, the world’s largest movie theater chain, announced in a press release Monday that this new pricing system, known as Sightline at AMC, will be rolled out to all U.S. theaters by the end of the year.
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Seats in the front row of the theater are the cheapest, and seats in the middle of the theater are the most expensive, the company announced. The new prices will not affect performances before 4pm. Or tickets are sold at a special discount on Tuesdays, AMC said.
Elliot Hamlisch, AMC’s executive vice president and chief marketing officer, said in a release that the tiered system is “more compatible with reserved seating and pricing models for other types of ticketed events, such as sporting events and concerts.”
Critics of the new system, including actor Elijah Wood, said it would give the wealthy an unfair advantage.
“Cinema is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres will essentially penalize those on lower incomes and reward those on higher incomes,” Mr Wood wrote on Twitter. Wood wrote on Twitter.
At An Amc Theatre Near You
We appreciate your patience while we review access. If you’re in reading mode, log out and sign in to your Times account or subscribe to the full Times edition. Last month, AMC warned investors that a Chapter 11 bankruptcy filing is possible if it does not generate new sources of liquidity. (Evan Agostini/INVISION/AP)Evan Agostini/INVISION/AP
AMC Theaters, one of the largest movie theater chains in New Jersey and the nation, has permanently closed its Hamilton location as the Covid-19 pandemic wreaks havoc on the industry.
A message posted on AMC’s website Monday morning read: “AMC Hamilton 24 has closed.” We look forward to seeing you at our nearest location: AMC MarketFair 10.
Last month, the company warned investors that a Chapter 11 bankruptcy filing was possible if new sources of liquidity were not developed. However, according to a report by Business Insider, AMC shares jumped 80% on Monday after news that the vaccine was effective against Covid-19.
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New Jersey movie theaters opened on a limited basis on September 4. However, as people are still reluctant to go to cinemas, the industry has delayed the release of several films. In some cases, the movies have gone straight to streaming services, most notably “Hamilton and Mulan” on Disney Plus.
Regal Cinemas, another popular movie theater chain, temporarily suspended operations at all 536 theaters in the United States last month.
Even smaller theaters have been affected: Showroom Cinemas has shuttered its Asbury Park and Bradley Beach locations due to the pandemic.
Gap, Walmart, GameStop, Brooks Brothers, New York & Company, Nordstrom and Sur La Table are among the many retailers that have recently announced store closings.
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Nicolette Accardi can be reached at naccardi@advancemedia.com. Follow him on Twitter: @N_Accardi. Find out on Facebook. Got a hint? We two. / Advice
If you purchase a product or register for an account through a link on our website, we may receive compensation. By using this website, you agree to our User Agreement and agree that your clicks, interactions and personal information are collected, recorded and/or collected by us and our social media and other third party partners in accordance with our privacy policy. or can be stored. AMC movie theater patrons are charged a fee depending on where they want to sit. AMC theaters charge more if you sit in the middle of the auditorium and less if you sit in the front rows. The pricing model has already been implemented in select US markets.
People walk past the AMC 34th Street Theater on March 5, 2021 in New York City. AMC Theaters, the nation’s largest movie theater chain, unveiled a new pricing system Monday in which headquarters determines how much your movie ticket costs. Middle seats will cost a dollar or two more, while front row seats will be slightly cheaper. Evan Agostini/Invision/AP Hide caption
People walk past the AMC 34th Street Theater on March 5, 2021 in New York City. AMC Theaters, the nation’s largest movie theater chain, unveiled a new pricing system Monday in which headquarters determines how much your movie ticket costs. Middle seats will cost a dollar or two more, while front row seats will be slightly cheaper.
Amc Theaters Will Start Charging Based On Where You Sit
As part of its Sightline initiative, AMC Theaters will begin pricing tickets based on where guests want to sit in the audience, the company announced Monday.
Front row seats are considered value sightline seats and cost less, while middle row seats are called preferred sightline seats and are more expensive. The rest of the theater is standard seating and standard ticket prices.
The move comes as theaters struggle to compete with streaming services and overcome pandemic-era opposition to large indoor venues — not to mention the fact that Hollywood is producing fewer films for theatrical release. AMC has lost about $700 million in the first three quarters of 2022, $1.27 billion in 2021 and $4.6 billion in 2020.
But such variable pricing only works if demand is close to supply and if it’s done in a way that doesn’t upset buyers, says University of Arizona law and economics professor Barack Orbach. None of these factors are in AMC’s favor, he says.
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“The reality of movie theaters in the United States is that most shows are more than half empty,” Orbach says. So unless it’s the opening weekend of a blockbuster movie and the theaters are full, many people just buy a cheap ticket and then move on to a more expensive seat, he says.
A Twitter user shared a photo of an empty cinema and wrote: “AMC theater after people refuse to pay $20 for premium seats and popcorn and drinks.”
“When the price goes against the notion of fairness, people are less willing to pay it,” Orbach says — especially since people can just stay home and watch movies on streaming services. He says the move could create negative sentiments towards cinemas in general and negatively impact the industry as a whole.
AMC Stubs A-List members, the company’s highest-level rewards program, can select preferred sightline seats at no additional cost.
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Sightline priced tickets are valid for all shows after 4 p.m., but not during the company’s $5 off Tuesday.
The new pricing structure is already in place in select markets across the country and will roll out across all locations later this year.
“Sightline at AMC brings AMC’s approach to seat pricing comparable to many other entertainment venues, providing moviegoers with experiential value and another way to find value in the theater,” said Executive Vice President Elliot Hamlisch. .”
But other venues that host events are traditionally special occasions, such as concerts and live theater, Alicia Kozma says. She researches the media industry and is the director of cinema at Indiana University.
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“People are excluded from one of our most basic leisure activities: visiting friends or going to the cinema with family,” Kozma says.
He says the move appears to be aimed at getting people in more affluent markets to sign up for AMC Stubs, which cost $20 to $25 a month — and make the company money, especially if people use their subscriptions. do not keep
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