Song From Volvo Xc60 Commercial

Song From Volvo Xc60 Commercial – Volvo Cars and Swedish artist and producer Avicii have announced a creative collaboration to celebrate his Swedish roots with a new album and music video, scheduled for worldwide release on May 8.

Stockholm-born producer and artist Avicii, 25, has made a huge impact on the music world in recent years and is recognized as one of the world’s best DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii now enter a new phase.

Song From Volvo Xc60 Commercial

Song From Volvo Xc60 Commercial

“The Volvo Cars brand is on the rise, as is Avicii, with a growing global audience. We thought there was no better way to celebrate our heritage and passion for life than to create something special together that “It reflects who we are and what we do,” said Elaine Weiser, Senior Vice President of Sales, Marketing and Customer Service at Volvo Cars Group.

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, the classic song recorded by Nina Simone 50 years ago, has taken on new life with Avicii’s production. It features new sounds, infectious beats and a soulful melodic treatment that has delighted millions of fans at festivals and clubs around the world.

“I’ve loved that song for a long time. It’s one of the best songs ever written. To me it just lasts forever. I’ve been into Nina Simone, Etta James and that kind of music for a long time. Been a big fan of the sound. So when I found out that Volvo Cars wanted a song in a music video, I was excited and happy to do something about it. I wanted to make something new as well as original. “I want to stay,” Avicii said.

Filmed in Stockholm and Avicii’s personal locations such as Osterlen in Sweden, where he and his family spend their summer vacations. Avicii and his team provided as much creative input to the final video and collaborated with Volvo to create and approve the story.

“It’s important for me to do something together, it’s going to be new and unique, it’s going to be a long-term global collaboration on both sides and it’s going to fit our brand in a reliable and creative way. Everything you see The video is true to the brand Avicii. Volvo Cars’ core slogan is ‘A New Beginning’ and it’s a theme we share with Volvo,” said Ash Pournuri, founder of Eight Night Management, whose vision and creative The campaign brought Avicii to the global stage. recognition

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The Volvo Cars brand has earned a reputation for safety, environmental friendliness and quality since its foundation in 1927. In recent years, the company has embarked on a major rebranding process in line with these values. The result is a new look at what luxury automakers can offer their customers: a custom-designed automotive experience that actively improves lives while protecting it.

“As we embark on the most exciting product launch in the company’s history, we believe it is the perfect time to launch a brand campaign focused on the brand’s essence and uniqueness. Marketing is part of the strategy. Lately. That’s why the campaign is called ‘A New Beginning.’ It’s about celebrating who we are and who we want to be. It’s about those people. who are trying to live,” Elaine Visser added.

The new campaign will be followed by a PR and marketing campaign focused on the Volvo XC90.

Song From Volvo Xc60 Commercial

For fiscal year 2014, the Volvo Car Group recorded an operating profit of SEK 2,252 million (SEK 1,919 million in 2013). Revenue for the period was SEK 129,959 million (SEK 122,245 million). For the full year 2014, global sellers reached a record 465,866, up 8.9 percent from 2013. Record sales and operating profit paved the way for Volvo Cars Group to continue investing in its global transformation plan.

Volvo Xc60 Commercial Features

Volvo has been in business since 1927. Today, Volvo Cars is one of the world’s most popular and respected automotive brands, with sales of 465,866 units in nearly 100 countries in 2014. Volvo Cars has been owned by China’s Zhejiang Geely Holding (Geely Holding) since 2010. It was part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the United States. In 2010, Volvo Cars was bought by Geely Holding.

As of December 2014, Volvo Cars has more than 26,000 employees worldwide. Volvo Cars’ headquarters, product development, marketing and administrative functions are primarily located in Gothenburg, Sweden. The China headquarters of Volvo Cars is located in Shanghai. The company’s main automotive production facilities are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).

In 2011, Avicii hit the big time with the global success of “Le7els”, which became the No. 1 dance hit in the US and UK and sold four million tracks worldwide. It topped the charts in six other territories, became the top 10 in several other territories, and earned Bergling his second Grammy nomination. More hits followed, including “Silhouettes” and “I Could Be the One” (featuring Nicky Romero), and in 2012 a hugely popular remix of Madonna’s “Girl Gone Wild” came out. In 2013, Avicii won the first American Music Award (for Favorite Electronic Dance Music Artist) and the first MTV Europe Music Award (EMA) (for Best Electronic Artist).

In 2014, Avicii cemented his place on the superstar artist/DJ horizon with the success of his genre-defying debut album, True, on PRMD Records. The album not only fulfilled the 25-year-old Swede’s creative desire to push musical boundaries, but expanded his focus on dance music, blending folk, country and bluegrass sounds with disco pop and funky melodies. Trap and play house beats. True produced the guitar-laden, quadruple-platinum “Wake Me Up,” which went to No. 1 in 81 countries and became the most streamed song on Spotify (over 300 million plays) and the No. 1 Shazamed song. . World. 2.6 billion international streams and 600 million combined YouTube views. Following the release of True, The New York Times called Avicii “the artist who carries today – and tomorrow – on his shoulders”.

Used 2020 Volvo Xc60 R Design Premium Plus

Last year he was named World’s Best Electronic Dance Artist at the World Music Awards, and “Wake Me Up” won Best Dance/Electronic Song at the Billboard Music Awards and EDM Song of the Year at the iHeartRadio Music Awards. He also enjoyed chart success with True’s singles “Hey Brother” and “Addicted To You”.

The information and facts contained in this press material relate to international vehicles from Volvo Cars. The specified properties may be optional. Vehicle specifications may vary from country to country and are subject to change without notice. Volvo has recently mentioned the new collaboration it is planning. Today, the automaker announced that international DJ sensation Swedish House Mafia has created a unique music video for the previously unreleased version of the hit song.

, and a new video and song will be part of the global advertising campaign for the all-new 2014 XC60 crossover.

Song From Volvo Xc60 Commercial

The Swedish house mafia, consisting of DJs Axwell, Steve Angello and Sebastian Ingrosso, released the song as part of their farewell, after hosting their last concert together at Ultra Music Festival in Miami, Florida in March this year.

Volvo Cars And Artist & Producer Avicii Feeling Good About The Future

Volvo, which sees the XC60 as an ideal vehicle for escaping everyday life to something more exciting, hopes to connect with the group in an appropriate and credible way for its new advertising campaign. keeps

Of course there is also an inherent connection. As you might have guessed from the name, Swedish House Mafia hails from Stockholm, Sweden.

The new campaign officially started at around 2.30 p.m. eastern time. We will update the story with the full video as it unfolds.

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