Iman Cosmetics Find Your Shade
Iman Cosmetics Find Your Shade – Enter the store and you’ll find counters full of gems waiting to be looked at, picked up and touched. These jewels are lipsticks, blushes, bronzers, concealers and siren songs for women and men.
Beauty comes from within. We’ve all heard it and most of us believe it. Despite its cliche nature, the sentiment is still true and powerful. Some say that women don’t need makeup to be beautiful, and that’s true, but cosmetics are like clothes; they help us express who we are, never silently. As people look for beautiful clothes to wear, we can also look for beautiful makeup to adorn our face. What lives on the inside is more important, but experimenting with painting a fabric with your face on it can be a fun fashion statement. That’s the beauty of the beauty industry.
Iman Cosmetics Find Your Shade
These are the names of skin tones and foundations made by top beauty brands like L’Oreal, Dolce & Gabbana and Clinique. It’s easy to find more descriptions that fit the lighter end of the basics spectrum before heading out into the country.
Perfect Shade / Conversion Charts
These three skin tones seem to be the limit for women from Kerry Washington to Lupita Nyong’o.
Everyone wants to be the best version of themselves when they face the world, but for black women, finding the tools to help them is harder than it should be. Of course, if you’re a celebrity like Washington and Nyong’o, meeting your beauty needs is a lot easier than the average woman.
For dark-skinned women—black, Indian, Middle Eastern, and Asian—makeup can take longer because many cosmetic brands don’t have a wide range of fair tones.
When looking at the latest foundation, it can be hard to tell if the product is made for my complexion or belongs to someone else from my particular range. My Zimbabwean skin isn’t considered fair or dark, but I’m closer to the Gabrielle Union spectrum than Beyoncé. As a beauty brand ambassador, you rarely see faces like mine on TV screens and in the glossy pages of Vogue and InStyle magazines.
The Best Foundations For Every Skin Tone
Washington and Nyong’o recently became the faces of Neutrogena and Lancôme due to their huge success in Hollywood, where many beauty decisions are made. It may seem trivial to talk about who is paying hundreds of thousands or even millions to buy a product that washes off at the end of the day, but the lack of representation of black women in beauty positions can have psychological consequences.
Advertisement for Whitenicious by Dencia. According to the pop star, the product is not used to whiten the skin.
When you see something that isn’t there, it’s easy to give people the impression that they don’t need or want it. Speaking at an Essence dinner in 2014, Lupita Nyong’o revealed that since she was a child, she wished God would give her white skin and make her beautiful, until she saw model Alec Weck on the cover of the magazine. While Nyong’o struggles with beauty, other women still do. In Africa and India, skin whitening creams are the latest products on grocery shelves everywhere
Recommended by Nigerian pop singer Dencia, the cream left her deep mahogany skin pale as a ghost. Dencia isn’t just showing off her new lighter, whiter look, she’s attacking other women like Nyong’o for embracing their skin. It’s stronger than we’ve seen, if not stronger than we’ve ever seen.
The Struggle To Find Foundation For My Skin Tone
For many people, foundation is the most important base on which all beautiful makeup procedures are built. Whether it’s a powder, liquid or cream, she applies it to a foundation canvas to create a masterpiece. Before the boldness of color to adorn flawless eyes and lips, there is a subtle transformation of the skin into a better version of itself. So why can’t we all be perfect?
At the 2009 Essence Smart Beauty Panel, celebrity makeup artist Sam Fine said, “African-American women spend $7.5 billion on beauty products each year, but spend 80 percent on cosmetics and twice as much on skin care. . common market.” Black women spend so much money that the beauty industry works well with this segment of the population.
Despite the number of cosmetic products produced each year, fewer products meet the needs of African-Americans than other races. It is not uncommon to hear of a black woman buying two different foundations to mix to find her perfect shade. It’s not uncommon for women of color to complain about the lack of nude lipstick. It’s not uncommon to find women of color seeking each other’s opinions on a beauty or skin care product because ads and the press can never make it clear whether a product is right for them.
According to the Beauty Care Products Industry: Trends, Revenues and Forecasts 2012-2017 report, the beauty industry is expected to reach $265 billion in revenue by 2017. Black women have money and want to spend it, but feel left out.
The 11 Best Drugstore Foundations For Dark Skin Of 2023
As some cosmetics companies such as MAC, Lancome, Covergirl and Becca better understand the economics behind entering the minority market, others may not need to expand their product lines. To fill the void left by mainstream cosmetic brands, several companies catering to the unique needs of black women have been created by people in this demographic.
Fashion Fair, the world’s largest black cosmetics company, was founded in 1973 by Eunice W. Johnson after she noticed that black models of the time were mixing foundations to create the right shade for them. In 1994, after supermodel Iman spent most of her modeling career mixing her own makeup colors, makeup artists at fashion shows didn’t know what to do with her skin.
While both Fashion Show and Iman Cosmetics have garnered critical acclaim from women of color, they have struggled to reach the heights of mega brands like Clinique and Nars. Fashion Fair can only be found online and in stores like Macy’s and Dillard’s, where they often have the smallest beauty counter in the store. Also sold online, Iman’s offerings are shipped to the pharmacy, where consumers cannot try the products before purchasing. In some drugstores, you may find minority makeup and hair care collections separate from other products. Sometimes these sections are labeled “Ethnicity”.
Although it has been a business rooted in the African-American community for more than 40 years, the Fashion Show seems to have lost customers over the past decade as it failed to adapt to a new generation of customers flocking to younger brands. and new. It belongs to the luxury category like MAC or Estee Lauder.
Iman Cosmetics Casts Silver Haired Beauty In New Campaign
Why do women of color turn to other businesses that have companies that have services specifically for them?
Decisions about who buys a product are based on a combination of what corporations think will make them dollars and what they think people want to see. Minorities do not see themselves as maintaining standards of beauty because those in power have them
, the latter fell into this position because it was misunderstood as a community, myths persisted about it, and there was a long struggle to study it. Deep thoughts and misconceptions about it
The power of this subconscious seems to inform the decisions we make in our lives, and the creators of makeup and skin care products are not against these biases.
Find My Skin Tone
Due to the unsettled situation between color and cosmetics companies, a new crop of entrepreneurs like Jodi Patterson has emerged to care for women of all races.
Patterson, an African-American woman, is the founder of the Oprah-endorsed e-commerce store DOOBOP. The entrepreneur created DOOBOP as a curated selection of makeup, skin care, and hair care products for a diverse clientele because she believes “beauty is not ethnic.”
She was inspired to do something about “an industry that ignores black and women of color” (see: hair) because at a skin-care store in lower Manhattan, Patterson “sees customers who are diverse and buy because of ethnicity, not need.”
He believes that brands are silent because “the industry is set”.
Before Fenty: Over 100 Years Of Black Makeup Brands
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