Who Is The Old Spice Commercial Guy
Who Is The Old Spice Commercial Guy – American actor Isaiah Mustafa was 35 years old when he started playing the title character in the 2010 action film The Man Who Can Smell.
During Super Bowl XLIV 2010 (New Orleans Saints vs. Indianapolis Colts), Isaiah gained instant fame after watching millions of people roll around in nothing but a towel – with his swing on full display – to promote Old Spice products.
Who Is The Old Spice Commercial Guy
In 2011 Italian actor and model Fabio Lanzoni accompanied Isaiah in an Old Spice commercial and Terry Crews did the same in 2015… now that’s a muscle show!
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Exclusive Jonathan Majors Coretta Scott King a medio de las polemicas 1/10/2024 12:35 PM PTT There are two things Old Spice does very well: make deodorant and advertise to TV viewers. In late June, the men’s grooming product company released a new ad called Kaenana. If you watch network or cable TV — or watch YouTube — you’ll find a 45-second spot that makes a strong case for shares in the old Spice product line.
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Ad Room Fun: A married man comes out to talk to his wife who is hanging out in the living room. The husband, tired of his wife’s mother, visits the couple. Why is he so tired, you ask? According to her husband, the mother-in-law continues to use all the old cosmetic products and spares no product to maintain her appearance. This practice is aggravated by the fact that his wife regularly washes the body of Old Spisa. At that moment, the mother-in-law enters the frame and offers the groom to wash the body, but only squeezes a small amount until the bottle is empty, saying that she needs it. to buy more. Oh boys.
For the new “Mother-in-law” commercial, Old Spice recruited two popular TV personalities – one of whom is now the official face of the beauty product brand – and a famous R&B singer to star in this heartfelt story.
The man in the ad is played by Spice’s ex-boyfriend Deon Cole. Cole asked for the shoes of Terry Crews and This Is Part Two star Isaiah Mustafa in January 2019 (via Variant). In addition to his current role in Old Spice, Cole is perhaps best known for his roles as Charlie Telfi on ABC’s “Black-ish” and Freeform’s “Big-ass.”
Joining Cole as his commercial wife is Gabrielle Dennis, who has often collaborated with Cole in previous Old Spice commercials to play his body wash and steal deodorant better half. In recent years, Dennis’ star has risen thanks to roles in Netflix’s Luke Cage and The Upshaws, as well as the HBO comedies Insecure and The Black Lady.
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As for the role of the mother-in-law, the actor who plays her may look very familiar, as she is Grammy Hall of Famer Patti LaBelle. She is one of the most iconic soul and R&B singers of all time, cementing her reputation in the music world with hits such as “Lady Marmalade”, “You’re My Friend” and “Myself”, she is nicknamed “The Godmother” become . .” soul Fingers crossed Old Spies brings LaBelle back for the second part of the “mother-in-law” story as she steals the limelight. 10 years ago, Procter & Gamble wanted to put Old Spies in the Red Zone after they Super have lost. Bowl ad.
P&G Weiden + Kennedy asked Portland to create a space that caters to women, as research shows that men make 60 percent of body wash purchases.
W. That makes sense. That can’t be said for the crazy 30 seconds that captured popular culture and launched one of my favorite marketing campaigns of all time.
This particular studio shot of actor and former soccer benefactor Isaiah Mustafa has the milestone at 10. from shower to boat and horse.
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The team did all this just once, on location on a beach in Malibu, where CGI was used sparingly as the jewels spilled from Mustafa’s outstretched hand.
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Mustafa’s frequent opening lines are “Hello, ladies. Look at your man. Now back to me. Now back to your man.
– fantastic fodder for conversation in the fridge and in the living room. The page, along with other catchphrases in its place, has entered the lexicon, punctuating late-night talk show monologues, full sketches on Saturday Night Live, and corporate and political speeches.
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Here’s what Mustafa had to say about a shirtless guy (“your man”) who, we’re told, smells a lot better with the help of Old Spice:
Unfortunately it’s not me. If that lady stopped using scented body wash and switched to Old Spice, she would smell like me. See below. Reservation. where are you You are in a boat with a man who smells like a man. What do you have in your hand? For me. I have. It’s a two-ticket oyster for something you love. See you again. Tickets are now available at Diamonds. Chances are if your man smells like old spice and not like a lady.
Finally, Mustafa announces, “I’m on a horse,” and he slides into the saddle, helped by a technician hidden from the camera’s view.
MJZ director Tom Koontz’s seamless implementation of Allen and Kallman stood out for its style and awareness of the sitcom commercials of the time. It poured into the collective consciousness, like a liquid, from the main portals and playlists on YouTube (where it was especially popular).
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P&G decided instead to launch an online spot during Super Bowl weekend 2010, where it gained momentum, at least in part thanks to Allen and Kalman’s interview with TWiT specialists. This spot was aired on Monday, February 8th.
In addition, The Man Who Can Smell boosted P&G’s bottom line, helping to increase body wash sales in the Red Zone by 60 percent in May 2010 (goal was 15 percent). Product sales doubled in July.
Mustafa and his towel caught on for The Old List, especially when he quickly recited quips written by Allen and Kalman for a June 2010 fan response video. Over the years, he has starred in various commercials for the brand, at one point starring another. former NFL player, Terry Crews.
Today you can experience the triumph, thanks to the return of the Mustafa Trio for its 10th anniversary last week. They maintain the quirky wonder of the original while adding a new face: Isaiah’s “son” played by actor Keith Powers.
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Muse gathered some of the players who contributed to the sensational first 30-second ad and asked us to look behind the scenes. The conversations have been edited and summarized, including commentary, anecdotes and behind-the-scenes revelations:
• Matt Krehbiel, Old Spice brand director, served as assistant brand manager 10 years ago
Craig Allen: We would lock ourselves in a room and sit in silence until we had an idea. I remember I had a headache and I said it out loud and Eric laughed. Then we worked until we thought we had something.
Eric Kalman: Just us
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