Where Are Nars Cosmetics Sold
Where Are Nars Cosmetics Sold – NARS Cosmetics is a French cosmetics and skin care company founded in 1994 by makeup artist and photographer François Nars. The cosmetics line began with twelve lipsticks sold at Barneys in New York. Since then, NARS has created a variety of multi-functional beauty products and is now a subsidiary of Shiseido. It is mainly sold in about 30 countries including America, Europe, Japan and Southeast Asia.
And grew up under the influence of his mother Claudette and her collection of designer clothes. It also helped him land his first job as an assistant to some of Paris’ top makeup artists. After graduating from Carita Makeup School in Paris, Nars moved to New York in 1984.
Where Are Nars Cosmetics Sold
And became known for his love of color and contemporary style. He also worked with photographer Steve Meisel and hairstylist Oribe Canales. In the eighties and nineties, he produced magazine editorials for American Vogue, Vogue Italia and Elle.
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NARS has an “Orgasm Collection” that includes powder blushes, liquid blushes, loose powders, lip glosses, lipsticks, lip balms, reusable crème sticks, highlighters, full vinyl lip polishes, and nail polishes.
In 2017, NARS announced that it was required to sell products in the Chinese market, despite opposition to animal testing.
In a public statement, the company said: “We decided to make NARS available in China because we believe it is important to share our vision of beauty and artistry with fans in the region. NARS does not test on animals and does not ask others. Except as required by law, our do so on behalf of.” The announcement provoked a number of critical responses, with some suggesting a boycott of their products. Nars’ rapid rise: Brand tops Tmall 618 shopping festival rankings Nars is in first place at this year’s 618 pre-sale shopping event, but local brands are taking over. Customized products.
Nars topped this year’s 618 pre-sale shopping events, but local brands are taking over China’s crowded makeup market with customized products. Image: Nars official Weibo
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French cosmetics brand Nars topped Tmall’s pre-sale chart of 618 cosmetics, achieving an impressive $1.9 million (RMB 14 million) in sales. This is the first time Nars has won first place at the annual mid-year shopping festival. Global brands MAC, YSL Beauty, Make Up Forever and Clay de Peau Beaute rounded out the other four spots in the top five.
Notably, C-Beauty brand Floras, a consistent contender for the 2019 Double 11 Festival, did not make it to the top ten this time. The only local name to make the top 10 was Timage (彩棠), a cosmetics label developed by Chinese skincare giant Proya. The lesser-known beauty brand took sixth place on the pre-sale chart, followed by Givenchy Beauty, 3CE, Estee Lauder and Lancôme.
French cosmetics company Nars achieved this remarkable feat when it entered the Tmall Top 10 in last year’s 618 cosmetics ranking on Tmall.
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From foundations, lipsticks and highlighters to loose powders and its famous ‘Orgasm’ blush, Nars is a popular brand among local makeup lovers. The brand has created more than 440,000 instances of user-generated content (UGC) on Xiaohongshu, with many calling her a makeup guru.
Besides Orgasm Blush, Nars Light Reflecting Foundation is also available in China. The company gained momentum by expanding sales with the help of influential KOLs and KOCs in Xiaohongshu. According to Takayuki Yokota, CFO of Shiseido, which owns Nars, the makeup label plans to expand its foundation offerings.
CBNData believes that the potential of the makeup segment in China is huge. As of September 2022, makeup-based sales accounted for 33.86 percent of the cosmetics and fragrances market. It is estimated that sales of basic makeup products in China will exceed $8.4 billion (RMB 60 billion) in 2025.
From foundations, lipsticks and highlighters to loose powders and its famous ‘Orgasm’ blush, Nars is a popular brand among local makeup lovers. Image: Nars official Weibo
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However, the segment is becoming increasingly crowded as local players compete for market share and brands such as Mao Gaping and Blank Me expand to create foundations tailored to Asian skin types. For example, Blank Me collected data from seven cities in China to create an optical skin chromatography system just for Chinese women.
Jing Tech reports on some of the leading news and presents our editorial analysis of key results from the luxury industry. In recurring columns, we analyze everything from product drops and mergers to heated debates on Chinese social media. Lillian Kelly is currently Vice President of Global Product Development at Estee Lauder, focusing on Tom Ford Beauty, Becca Cosmetics and Origins.
As beauty editors, we receive tons of products every day. We’ve seen and tried them all, so it’s hard to compete with our favorites. That’s why it takes a lot to impress us, and only a few are truly great and special enough that they find their way into our toiletry and make-up bags.
However, almost all of us at HQ agree that Nars has perfected the formula for creating great products that stand the test of time and last longer than the thousands of other products on the market. Long lasting, highly pigmented and unique, these are the best products Nar has to offer. The best part? They’re all under $50, so go ahead and treat yourself to a little afternoon treat.
Nars Cosmetics Pure Radiant Tinted Moisturiser Spf30/pa+++ (various Shades)
If you are wary of liquid lipstick, apply it wet. No one likes a sticky formula that smudges, but this lip pigment is different. In fact, it’s one of our favorite tools for creating everyday looks, thanks to its high color payoff and durability. For a perfect application, start patting and blending the pigment where the lips meet and work outwards (starting at the edges). Looking for monochrome makeup? This lipstick can also be used as an eyeshadow.
Nars Blush in Extreme is a cult favorite that continues to be the best-selling blush in the US. And while some attribute its popularity to its name, its real selling point is the fact that its bright peachy pink color suits all skin tones. Just make sure you apply it correctly or you risk making the blush look like clown makeup and not a natural wash. After all, “when it comes to blush, how and where you use it is more important than what color you use,” says Francois Nars.
Year after year, this concealer is one of Sephora’s best-selling products. Not surprising considering how magical it is. Although the texture of the product is extremely light and comfortable, the creamy consistency of the long-lasting formula effortlessly conceals all imperfections from morning to night. It’s the best of both worlds and, in our opinion, one of the easiest ways to fake a flawless complexion.
This oil-free offering is a unique hybrid – with hyaluronic acid, peptides and vitamin E, it provides the same moisturizing effect as a tinted moisturiser, but with the coverage and finish we’ve come to expect from a foundation. The result is a sheer, velvety finish that feels comfortable and feels natural. We love it so much that it even made it to our list of best glowing t-zone concealers
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When it comes to lipstick, finding the perfect one is not easy. That’s why it’s especially influential when a product is a global favorite. All the New York editors are absolutely obsessed with this pen—editorial director Haley Golds says it must be her desert island. “It’s matte but not drying and adds just the right amount of shine.” Associate CEO Lindsey Matrus likes to up the hydration factor by applying a slick, thin layer to her lips with her fingers, followed by a clear balm.
Bronzers are a staple of makeup when you’re trying to achieve a sun-kissed, sun-kissed glow. There are many options to choose from, from powder to cream formulations with a matte or glossy finish. What sets Nars matte bronzer apart from others is its long-lasting wear. Its matte powder formula tackles everything from hot weather to oily skin throughout the day. And if that’s not enough, it can also double as a contouring product for next-level facial contouring. For all the warmth, try going one shade darker than your natural skin tone.
Halle credits this Nars lipstick for literally changing her life. “I was afraid of red lipstick for years. But everything changed when I tried Red Lizard and Heat Wave for the first time,” she explains. He wore it so much that it became an essential part of his signature look. Even her friends felt she was missing something when she went without lipstick. Enriched with Vitamin E, it’s both moisturizing and bold, so your lips stay delightfully soft yet hydrated all day.
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