Where Are Kylie Cosmetics Sold

Where Are Kylie Cosmetics Sold – Coty Inc. said Nov. 19 that it would pay $600 million for a majority stake in Kylie Jenner’s makeup and skin care business as it looks to tap into the reality star’s massive social media presence, and its stock rose 5 percent. .

One of the oldest names in the cosmetics world, Coti is seeking a sales revival amid its large global presence and is counting on Jenner’s more than 270 million social media followers to attract a younger audience.

Where Are Kylie Cosmetics Sold

Jenner, 22, the youngest sister of the wildly popular Kardashian-Jenner-Kline moniker, became a household name a decade after their hit reality TV show Keeping Up with the Kardashians, a lipstick and lip liner set. He launched a makeup line. in 2015

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The kits sold out within minutes of their launch, an early sign of her power as a social media influencer, and Coty said Kylie Cosmetics had net revenue of $177 million in the past 12 months.

Forbes, which makes her the youngest billionaire on the 2018 list, said Jenner’s cosmetics line reached an estimated $360 million in sales in 2018.

“Kilie is a big brand in beauty today. She is very influential… (but) Kouti is lagging behind financially,” D.A. Davidson retail analyst Linda Bolton Weiser said.

Celebrities, including Jenner, are using their large social media presence to launch their own beauty and lifestyle brands and compete with established players in the market.

Kylie Jenner Lip Kits Sell Out In 10 Minutes

According to media reports, social media-driven beauty brands like Glossier, Jessica Alba Honest Beauty and Huda Beauty are worth around $1 billion.

“I continue to add creativity and intelligence to each collection that customers expect and engage with my fans on social media,” Jenner said in a statement.

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Economy 2023 is the slowest year for US home sales in 30 years. Sales of pre-occupied homes in the US fell to a near 30-year low in 2023 as mortgage rates rose sharply, appreciation increased, and the persistently low housing market rate was complicated by home ownership. Unaffordable for most Americans.

Kylie Jenner Sells Majority Stake Of Kylie Cosmetics To Coty

German football legend Beckenbauer died at 78. Germany’s allies mourned the death of Franz Beckenbauer on Monday, while various figures from the sports and political scene said goodbye to the Kaiser. Kylie Jenner has sold 51 percent of her beauty business. room Photo: Kevin Tachman / MG19 / Met Museum / Getty Images for Vogue

Kylie Jenner is selling part of her cosmetics business to CoverGirl owner Cota in a deal that values ​​the reality star’s company at around $1.2 billion.

It plans to launch more products under the Kylie brand and sell them in many countries around the world. The deal is expected to close early next year.

Jenner, part of the Keeping Up With the Kardashians reality show family, founded her company in 2015, using her hundreds of millions of social media followers to promote her popular lip liners and liquid lipsticks.

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The 22-year-old, who is the youngest sister of Kim Kardashian West, will continue to be the face of the brand and will be involved in the creation of new products.

Coty hopes the celebrity-endorsed business will help boost sales and connect with younger shoppers under the age of 35, a group that traditional makeup brands struggle to reach. Other Coti brands, including Max Factor makeup and Sally Henson nail polish, have been around for decades.

Wendy Nicholson, an analyst at Citi Research, said the deal could help Coti become a “high-growth company.” But she said the celebrity brand carries risks, such as the possibility of Jenner losing her popularity.

Coty said Monday that Jenner is “not happy” with her brand’s growing sales and social media following. Kylie Cosmetics brought in about $177 million in revenue last year, a 40 percent increase over the previous year. And the brand’s Instagram followers are growing by 7,000 a day.

Kylie Cosmetics Sold In Vending Machines At Las Vegas Airport

Jenner’s products were only sold online when she first launched, but last year the brand struck a deal to sell her wares in 1,100 Ulta Beauty stores. This year, Jenner expanded her empire with Kylie Skin, a line of moisturizers, under-eye creams, and facial scrubs.

“I’m thrilled to partner with Coty to continue bringing Kylie Cosmetics and Kylie Skin to even more fans around the world,” Jenner said. Jenner said. American cosmetics company Coti Inc. Yesterday it announced that it buys 51% of celebrities. Beauty empire, Kylie Cosmetics, for $600 million in cash.

After being named the youngest billionaire in the world by Forbes magazine, Kylie Jenner is becoming very rich. American cosmetics company Coti Inc. announced yesterday that it is buying a 51% stake in popular beauty empire Kylie Cosmetics for $600 million in cash.

The deal values ​​Jenner’s company at $1.2 billion, up significantly from the $900 million Forbes estimated earlier this year. The 22-year-old founder will continue to own the rest of the company and continue his creative endeavors and communications.

Kylie Jenner Sells $600 Million Stake In Beauty Business

Jenner confirmed the news via her Twitter account that afternoon: “Can’t wait for all the amazing things to come for Kylie Skin and Kylie Cosmetics. I am excited to partner with Coti Inc. to introduce our brands to the world. Go ahead, this is just the beginning.”

Can’t wait for all the amazing things to come for @KilieSkin and @KilieCosmetics! Excited to continue partnering with @cotiinc to take our brands global.. this is just the beginning! — Kylie Jenner (@KilieJenner) November 18, 2019

The deal is expected to close in the third quarter of next year, but what does that mean for fans of the brand?

According to Coti, we can expect to develop, develop and distribute products in new markets, with increased efforts in international business.

Kylie Jenner Sells 51% Of Kylie Cosmetics To Coty Inc. For $600m

“Combining Kylie’s creative vision and unparalleled passion with Coti’s experience and leadership in luxury cosmetics is an exciting next step in our transformation and innovation around fragrance, cosmetics and skin care.” will leverage our core strengths, enabling the Kylie brands to reach their full potential. CEO Coti Pierre Laubes.

In other words, we could be getting Kylie’s rumored nail products and fragrances from this new partnership. In addition, Coti already has a diverse portfolio in this area, including Marc Jacobs, Gucci and Miu Miu. Kylie Jenner isn’t just relaunching a clean version of Kylie Cosmetics — she’s also bringing her revamped beauty brand to the world.

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And get this: it was always part of the plan. In fact, her goal to expand her beauty empire is why she decided to sell 51 percent of her company, Coti Inc. in November 2019 for $600 million. sell on

Did Kylie Sell Kylie Cosmetics?

“The reason I sold half of my company was to have this big infrastructure to go international,” the 23-year-old reality star revealed in the third episode of her Kylie Cosmetics: Kylie 2.0 YouTube video, which premiered Thursday . It was announced on July 15. .

Kylie Cosmetics, officially named Clean & Vegan, will be sold at Douglas Cosmetics, Noceb France, Harrods Beauty, Selfridges, Mecca Beauty, Ulta Beauty, Nordstrom, Boots UK, Gold Apple and Shoppers Drug Mart.

However, the expansion of her empire was not the only motivation for the reconstruction. According to the founder of Kylie Skin, upgrading her makeup to 2.0 has “always” been her ultimate goal.

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“I learned a lot, more than I knew when I started Kylie Cosmetics,” Jenner said. Jenner said. “Being clean and vegan, cruelty-free and paraben-free, all those things are really important to me now. I have to be proud of everything I put out.

She continued, “I want to be proud of the things that I make and the things that, you know, I sell to people. I just want everyone to feel good when they wear my makeup and see the love we put into it. allows

The relaunch, which will feature 37 lip kits, 30 glosses, 32 matte liquid lipsticks, nine lip liners and four lip blushes, has created a lot of buzz on social media.

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