Guy In Old Spice Commercial

Guy In Old Spice Commercial – Old Spice has brought us a variety of weird and wonderful campaigns over the years, from Momsong to The Man Your Man Might Smell Like and Responses, where the brand creates YouTube videos in response to tweets. But his latest ad promoting his Duracent deodorant is the first without an end.

Inspired by the somewhat dubious promise that Duracent will make you “scent forever”, Wieden + Kennedy São Paulo teamed up with director Fernando Nogari to create a series of films that play continuously on A two-minute version was made for television, along with a teaser for social media.

Guy In Old Spice Commercial

Guy In Old Spice Commercial

It’s a fun campaign: there’s something nice about watching a movie-within-a-movie-within-a-movie and knowing you can log in at any time to watch an endless stream of mini-ads. The content isn’t as funny as Old Spice’s popular ad featuring Isaiah Mustafa and the singing mother – but it’s another unusual and unexpected brand concept.

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In its 21st year, the Creative Review Awards celebrate the best in advertising, design and more. American actor Isaiah Mustafa was 35 years old when he first played the lead role in the “The Man Your Man Could Smell Like” campaign in 2010.

During Super Bowl XLIV in 2010 (New Orleans Saints vs. Indianapolis Colts), Isaiah gained instant fame after millions saw him parading around in just a towel – with his swinging body on display – promoting Old Spice products.

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In 2011, Italian actor and model Fabio Lanzoni followed Isaiah in an Old Spice commercial, and Terry Crews followed him in 2015 … now that’s a big clash!

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Guy In Old Spice Commercial

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Guy In Old Spice Commercial

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P&G asked Portland’s Wieden + Kennedy to create a fun spot geared toward women, as research shows they make 60 percent of all men’s body gel purchases.

W+K creative team Craig Allen and Eric Kalman decided to place the ad – just the first few seconds – in a bathroom, with a handsome man in a towel talking about the product. It makes sense. The same can’t be said for many of the other incredibly silly 30 seconds that captivated popular culture and launched one of the most beloved marketing campaigns ever created.

Portrayed by actor and former football receiver Isaiah Mustafa, this kid cranks up the cuteness to 10. His confident and agile performance captures the action on screen as he moves — apparently at the behest of the grooming gods — from shower to boat to horseback riding.

Guy In Old Spice Commercial

The team achieved all this in one take, shooting on location on a beach in Malibu, using CGI only briefly as the jewels flowed through Mustafa’s outstretched hand.

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Mustafa’s opening words that he often imitates – “Hello ladies. Look at your man. Now back to me. Now back to your man.

— provides a great cooler for water, food and conversation in the break room. This segment, along with other twisted lines from the spot, has entered the lexicon, infusing late-night talk show monologues, spoofing Saturday Night Live skits, and reinforcing corporate and political speech.

Here’s another shirtless Mustafa monologue about a man (“your man”) who we’re told will smell better with the help of Old Spice:

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Unfortunately he is not me. But if he stopped using women’s scented body gel and switched to Old Spice, he might smell like me. Look down. Make a copy. where are you? You’re on a boat, with a man your man can smell. What do you have in your hand? Back to me. Understand. It’s a two-card oyster for what you like. Look again. The card is now a diamond. Anything can happen when your man smells like Old Spice and not a woman.

Finally, Mustafa declares, “I’m on a horse,” and indeed I am, sliding into the saddle with the help of machinery hidden from the camera’s view.

Allen and Kalman’s creation, seamlessly brought to life by MJZ director Tom Koontz, stands out for its brash style and self-awareness, putting a great spin on sitcom commercials of the time. It has moved – as in one, seamless understanding – from hit pads and YouTube playlists (where it has proven very popular) into the collective consciousness.

Guy In Old Spice Commercial

Instead, P&G decided to release the spot online during Super Bowl weekend in 2010, where it quickly gained momentum, fueled at least in part by Allen and Kalman’s TWiT Specials interview. The video then appeared on television on Monday, February 8.

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Moreover, “The Man Your Man Can Smell Like” boosted P&G’s bottom line by helping to increase sales of Red Zone body gel by 60 percent by May 2010 (target was 15 percent). By July, product sales had doubled.

Mustafa and his towel kept reaching for Old Spice—specifically, he read a quick joke that Allen and Kalman wrote in June 2010 for a trending series of fan celebration videos. Over the years, he has appeared in various commercials for the brand, at one point sharing the spotlight with another former NFL player, Terry Crews.

Today, you can smell the victory again, thanks to Mustafa’s return last week in three 10th anniversary spots. They kept the magic unique by adding a new face: “son” Isaiah played by actor Keith Powers.

Muse gathered some of the players who contributed to the sensation of that first 30-second ad and asked them to give us a peek behind the curtain, so to speak. The conversation has been edited and condensed and includes behind-the-scenes insights, anecdotes and revelations from:

Isaiah Mustafa, The Old Spice Commercial Guy, Says He Wants A Woman And Kids With ‘good Hair’ Because His Hair Is ‘nappy’

• Matt Krehbiel, Assistant Brand Director at Old Spice, worked as Assistant Brand Manager for 10 years

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